How Has Technology Improved Ads | Brand Advertisement

Wednesday, 17 June 2020

How Has Technology Improved Ads | Brand Advertisement

Brand advertising is a form of advertising used to establish connections

We can't talk about science leaving technology behind, they work concurrently.

Technology has really brought a lot of imparting and improvement to services, we all are partakers of this great advancement in things present situation. 

More than 4.5 billion people spend most times online through internet/web watching YouTube videos, downloading of movies/music, making researches or seeking for the latest information, some are trading the likes of forex, stocks, cryptocurrencies (bitcoin, ripple, ethereum, etc.), some are shopping for clothes, groceries, gadgets, and lot more, while some are playing online game or betting. All this is because of technology.

If you are reading this post, it’s either you are using your Smartphone, laptop/desktop, or tablet that is internet enabled. Technology is behind all this. Technology is not owned, it is advancement in nature, improvement in creation, solving complex task, and making things easier than ever.

Brand advertising is a form of advertising used to establish connections and build strong, long-term relationships with consumers over time. - Instapage. This is due to technology, as it has brought about giving a lot of companies both the new and existing to create, modify, improve, and advertise their brands. Some companies have an expert who runs their advertisement campaign and marketing, while some pay external agents just like @fortizo.light to create their ads.

I was going through a search on Google for companies that spend the most on advertising, these are big brands of the world.
Companies are spending big in the advertisement because they believe it brings more awareness to their brand. The more orders and services they provide the more revenue earned by such a company, which is a plus to them if not for science and technology. 

According to more research on companies that spend big in the advertisement industry, I was able to find on top ad spenders that Amazon does spend money promoting their new products and services, amazon likely doesn’t need to spend money advertising their website for the popularity the brand as attain - (though they still do). 

Another brand I figured out still spending on advertisement is Alphabet Inc. Never heard of Alphabet? You’re not alone I found out in my research query, a lot of people haven’t heard of the brand. The name of their flagship brand, and the name of Alphabet before 2015, is the name behind the most popular website in the world today, a site you and I probably visit every day. 
You know the name? – Google.  Most people know that Google Ads is one of the biggest ad networks we have at this present time in the world, but people don’t realize that Google also spends billions of dollars promoting their brand and services through other channels.

If these big and popular brands are still spending money advertising their products and services, why won’t you do the same? It a winning strategy, you get to stay ahead of your competitors. 

Modern technology allows advertisers to create more effective and impressive ads for television, print, radio, and the Web. Modern video editing equipment can be used to create ads with a “wow factor”--something that catches viewers' attention and keeps them glued to the screen. - 

How To Get Ahead Of Your Competitors

Decades ago the technology of branding wasn’t as effective as of now. I shall highlight below some things you should employ to grow/build your brand which can make you stand or be ahead of your competitors. My top 3 technology tips that business owners must adapt to new or be ignored online.

  • Create a logo for your brand: A business logo gives you image identification. Who’s going to see a white letter “f” on a blue square like background and not know the name behind that logo – (Facebook). Though there are similar logos of such facebook got it first. 

  • Create Social Media Account/Page For Your Brand: A lot of people spend the most time daily on social media platforms, over 3,8 billion active social media users, with the like of Facebook, Instagram, Twitter, TikTok and so many other platforms that get members engaged. 1.6 billion people worldwide are connected to a small business on Facebook. Plugin there and let people know your business on social media platforms, get them to engage, update them of any changes in your services, and see how this will affect your brand positively if all safety precautions are taken.

  • Create Advert: Advertisement creates more awareness for your brand, it makes you give your competitor a close marking, it gives you strategies to lead your competitors.   The advertisement makes people know what you offer. You get to grow your audience, clients, and customer strength. If while channeled and targeted to the right audience can boost your gross revenue over time. 

As a brand that you may be always be updated to the current technology stats to know how you can take advantage of it to grow your brand and create more awareness. Still on advertisement learn new ways on how to create an advert across the board on different channels. The likes of Google Ads (AdWord), Facebook Ads and so many advert networks or techniques can give you that boost your brand needs. 

You can create video ads like whiteboard animation or 3D Explainer Animation to tell people what your services are and how you can help them. In my previous post, I talked about how I can help you advertise your brand using whiteboard animation… Whiteboard Animation video ads toolkits that can bring boost your business needs in the advertisement environs through the current technology advancement.

Check back for update cause am write a new article to teach you how you can create a whiteboard animation on Renderforest. Or better still watch my YouTube video below on How I Created Whiteboard Animation Using My Smartphone

That will be all I have for you on technology in the advertising industry and brief of whiteboard animation.

Hope This Was Helpful?

If this post has been  helpful kindly comment and share, thank you

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